Case Study
ArtInternational, Istanbul

ArtInternational (AI) is Istanbul’s most international contemporary and modern art fair.  Developed by the leading UK-based global events company Montgomery in collaboration with the Turkish partner Interteks, the fair offers participating galleries, arts professionals and visitors unrivalled access to cutting edge art from around the world.

Flint has worked with AI since the event’s inaugural edition in 2013, drawing on the agency’s wide-ranging experience in the promotion and delivery of art fairs and cultural events, and acting as a key consultant throughout the development of the fair, advising the event’s organisers in areas including logistics, public relations, strategic partnerships and social media.

Flint’s extensive promotional remit included managing all national and international press activity around ArtInternational, overseeing the fair’s social media channels, coordinating a portfolio of high-profile media partnerships and delivering onsite event management in order to engage with priority target audiences ranging from arts professionals and international collectors to luxury consumers.

For the opening of ArtInternational, Flint organised and oversaw a press conference which drew more than 75 journalists from 15 countries and a press trip consisting of 12 journalists from across Europe, the Middle East and Asia. Careful and considered management of the ArtInternational brand, including targeted international media engagement delivered through Flint’s regional offices, has successfully established the event:

“In less than 3 years, ArtInternational has succeeded in getting onto the international art calendar alongside the other global art fairs that count. Amongst the signs confirming this are the year on year increase in visitor numbers and loyalty of the international galleries, who have integrated ArtInternational into their annual budget, such as Victoria Miro and Galerie Krinzinger.” (Catherine Cochard, Le Temp)

The 2015 promotional campaign directed by Flint delivered extensive regional, national and international press coverage, with 388 pieces of coverage delivered across print and digital media providing over 38.9 million Opportunities To View. A rolling programme of tightly focused national and special interest press campaigns  accessed a diverse range of audiences, increasing visitor numbers by 47%, against 2014, and generating 300% increase in ticket sales.  Flint’s responsibility for AI’s social media channels (Oct 2014-Oct 2015) resulted in an  81% increase in Facebook followers, a 257% rise in Instagram followers and a  91% increase in Twitter followers.

 

“We are incredibly lucky to have Flint working out of Istanbul on our behalf. More than a cultural communications agency, Flint PR have become a natural extension of our core team, working across the board to generate positive outcomes and committing an incredible amount of energy and initiative towards the Fair. They are an asset to any organisation.” - Dyala Nusseibeh, Director, ArtInternational

“Flint did a fabulous job on Art International. They were able to guide us through all the challenges that were put in our way and create an end result which can only be described as astonishing. Having Flint in Istanbul with an ear to the ground about what is happening has been an enormous asset and we so enjoyed the friendly and productive working relationship between our two companies.” - Sandy Angus, Chairman, Angus Montgomery

 

Image Credit:  Courtesy of Artinternational

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