Case Study
Lisson Gallery

In 2010 Flint was tasked by the gallerist Nicholas Logsdail with a brief to enhance the media profile, increase public interaction and develop a portfolio of new sales opportunities for his iconic Lisson Gallery.

In response, Flint developed the ‘Lisson In Conversation’ series, a programme of monthly lunchtime talks featuring exhibiting artists, Lisson Gallery curators and leading figures from the art world. Launched via a cost-effective, bespoke social media marketing initiative, the project opened the gallery to a new generation of art sector commentators and collectors.

The gallery’s digital presence was also enhanced through a programme of podcasts and vodcasts strategically seeded to national news platforms. During Frieze Art Fair, Flint secured a Guardian.co.uk commission for an ambitious audio-visual interview with Lisson artist Ryan Gander. Delivering an audience of over 30 million unique users, these initiatives provided unprecedented online exposure for the gallery.

In addition to this the campaign was instrumental in extending the Lisson brand outside of the gallery space, with Flint developing a schedule of talks, interviews and debates at a range of cultural venues including Lismore Castle Arts and the Royal Opera House.

 

Image Credit: Anish Kapoor, Courtesy of Lisson Gallery

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