Case Study

In May 2017, following a competitive pitch, the City of London Corporation appointed Flint to lead a communications campaign to promote Londinium, a three-month season of events celebrating London’s Roman history.  

The campaign’s core objective was to bring the city’s Roman heritage to the surface this summer, targeting a wide variety of audience segments, driving footfall to the events across the Square Mile and maintaining momentum and interest throughout the season.

Events throughout the festival were delivered by multiple partners, including the Museum of London, Shakespeare’s Globe Theatre, the Barbican and Bloomberg. Flint were able to ensure coherent and consistent messaging was disseminated across each of the different press teams, working closely with the partners and stakeholders to coordinate and maximise press opportunities.

The agency also managed the programme’s VIP outreach, successfully securing the historian Tom Holland to launch Londinium in London’s Roman amphitheatre, and recruiting award-winning screenwriter William Nicholson to close the series of film screenings with a talk and audience Q&A.

As well as delivering regular, high-value and engaging media coverage, Flint acted as media planner and buyer for the City of London Corporation, researching a variety of advertising rates and packages across priority target media, resulting in increased visibility for Londinium across the broadest possible audiences.


Image Credit: © Clive Totman, St Paul’s, Gladiators arrive in Londinium ahead of the Gladiator Games, 25-28th August, part of the Londinium season of events hosted by City of London Corporation, courtesy of City of London

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