Case Study
Nirav Modi

In 2014 leading jeweller Nirav Modi tasked Flint Asia with a brief to ensure maximum promotional impact for his special exhibit at India Art Fair 2014.  Drawing inspiration from many sources including nature, poetry, architecture and art, the exhibit offered a subtle taste of Nirav Modi’s brand’s values through displays of unseen jewels from the latest collections – all with the Nirav Modi hallmark of extraordinary diamonds. The sensory experience was enhanced by the presence of models posing as live mannequins.

Working directly with the jeweller’s communications team, Flint’s campaign focused on three distinct elements – illustrating how Nirav Modi was bringing design to the India Art Fair for the first time; promoting the Nirav Modi booth as a media space and VIP event venue; and launching Nirav Modi’s New Delhi store as part of the brand’s wider global expansion plan. Through these activities and the agency’s close working relationship with the India Art Fair, Flint successfully secured high level publicity nationally and internationally for Nirav Modi’s special collection.

News of the exhibit was published in over 22 national newspapers and luxury publications, such as Business Standard, Mint, Hindustan Times, Harpers Bazaar and Vogue, as well as international newspapers and magazines including The Sunday Times, Corriere della Sera and Traveller. Flint also ensured that the exhibit received significant online coverage worldwide, adding further impetus to the international profile-raising campaign.

 

Image Credit: Courtesy of Nirav Modi and India Art Fair

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